SEO

Over 8 years

References
Journey
Skills
Contact

Hello I'mTobias Alriksson

I have built startups since 2017. SEO, product and web performance are what I do, teaching and inspiring others.

I’m a self-taught SEO with many hours dedicated to learning and improving my knowledge. My SEO knowledge spectrum is very broad – from on-site, off-site to very advanced and technical SEO. I have experience from in-house and agency SEO in different industries such as gambling, finance, and e-commerce. I’ve been involved in many brands’ SEO success and achieved great ROI and organic visibility.

I moved from the corporation and my position at Mr Green Ltd as Senior SEO in 2019 to focus on building my own businesses. At Mr Green I was responsible for the global strategy and technical SEO together with the Head of SEO, to reach organic traffic growth and maximum visibility. I made the move from WGP (Web Guide Partner) in 2016, where I used to work as an SEO consultant and taught technical SEO in the evenings and at weekends.

By building web applications, I’ve discovered smart SEO and performance solutions from server and database stacks to frontend and content and lately serverless, with Cloudflare Workers. The World Wide Web is a source of endless inspiration and I’m always looking forward to new and interesting challenges.

Ask myReferences

Magnus Boberg
Magnus Boberg Head of SEO at NetEnt
Jimmy Norin
Jimmy Norin Head of SEO at ComeOn

Career​My journey

SEO Consultant
FMG Ltd
Senior SEO Consultant with a technical background. +8 years of experience in iGaming and E-commerce SEO.
Coming soon
Senior SEO
Mr Green Ltd

Responsible for the global strategy and SEO activity together with Head Of SEO for MRG Groups brands. Mr Green, Redbet, Winningroom, and Bertil. Supporting the SEO team and analysing the website on a technical level.

View Details
Traffic Specialist
Mr Green Ltd (new Ventures)

As a Traffic Specialist at Mr Green Ltd’s New ventures projects my duties was as follows.

Strategic, tactic and operational work in order to optimize traffic inflow. This includes, but is not limited to building, maintaining and creating satellite sites, maintaining internal and external affiliates and analyzing traffic flows.

View Details
SEO Analyst
WGP (Web Guide Partner)

Responsibility to maintain and improve client’s organic visibility, gain organic traffic and achieve higher Google
search engine rankings. This also includes tasks such as creating lasting results and provide SEO recommendations
to maintain and improve websites. The aim is to help the clients to rank better in the search engines but also to see
the benefits of having a user-friendly website on all platforms.

View Details
Junior SEO Analyst
WGP (Web Guide Partner)

Responsible to ensure sustainable link growth and increase the amount of referring domains with high-quality
external backlinks. Keeping a healthy link velocity and maintain the link profiles authority including risk diversify. Hands-on link building for various of e-commerce. Performing different SEO related tasks and fulfilling challenging monthly goals.

View Details
SEO Assistant
WGP (Web Guide Partner)

Entry level to SEO where my main priority was to acquire high-quality backlinks on a monthly basis and basic SEO related tasks.

View Details
Co-Founder
On-Going

I’ve been building online businesses within iGaming for the past 5 years with 100% SEO as a marketing/acquisition channel. I’ve built several brands and products together with my business partner Magnus Boberg.

Occasionally I take SEO Consultant projects, related to SEO and E-commerce.

Clients such as Nordicfeel and Sova.se.

Tobias Alriksson Senior SEO

Skills

  • On-site SEO
  • Off-site SEO
  • Technical SEO
  • Advanced technical SEO
  • Web perfomance
  • SEO strategy
  • PBN
  • Google algorithm penalties
  • Manual penalties
  • Project management

Awards & Certificate

  • 2016 - Google Analytics Individual Qualification (IQ)
  • 2015 - Rookie of the year

Languages

  • English
  • Swedish
Want to discuss SEO?

Contact me

Linkedin-in Envelope
Designed and built by me. © 2024 🇸🇪
Senior SEO
Apr 2018 – Apr 2019 • 1 Year 1 Month
Malta

Responsible for the global strategy and SEO activity together with Head Of SEO for MRG Group brands. Mr Green, Redbet, Winningroom, and Bertil. Supporting the SEO team and analyzing the website on a technical level.

  • Global SEO strategy
  • Educate and train the team
  • Optimising the websites technical architecture.
  • Managing SERP Brand protection
Mr Green logo
employer

Mr Green Ltd

Manager

Magnus Boberg

Traffic Specialist
Nov 2016 – Apr 2018 • 1 year 6 months
Malta

As a Traffic Specialist at Mr Green Ltd’s New ventures projects my duties was as follows.

Strategic, tactic and operational work in order to optimize traffic inflow. This includes, but is not limited to building, maintaining and creating satellite sites, maintaining internal and external affiliates and analyzing traffic flows.

Which in terms means work with SEO, supplier negotiations, optimizing PPC and display advertisements,
constructing long and short-term traffic mix tactics and more.

As a Traffic Specialist at Mr Green I was hired for the special project called New Ventures. As part of the entrepreneurial environment/lab. New Ventures started with three people with its goal to rebrand the online casino Garbo.com and start a lead generation portfolio.

Building our money lead generation (affiliate) websites from scratch applying coding skills such as CSS, HTML, PHP, SQL, and npm packages and configurations on the server level.

  • Build a white label casino solution
  • Rebrand and redesign Garbo.com
  • Setup Traffic strategy and execute
  • Build, deploy, design and optimize affiliate websites from the scratch
  • Execute and setup CRM campaigns
  • Create strategy and deploy PBN (Personal Blog Network)
Mr Green logo
employer

Mr Green Ltd

Manager/s

Jimmy Norin
Oskar Mühlbach

SEO Analyst​
Apr 2016 – Oct 2016 • 8 months
Malta

Responsibility to maintain and improve client’s organic visibility, gain organic traffic and achieve higher Google
search engine rankings. This also includes tasks such as creating lasting results and provide SEO recommendations
to maintain and improve websites. The aim is to help the clients to rank better in the search engines but also to see
the benefits of having a user-friendly website on all platforms.

Expanded tasks and responsibility:

  • Deliver monthly performance and rankings reports for clients.
  • Assisted in SEO strategies for clients.
  • Lead and manage different SEO projects and tasks.
  • Assisted in the development of short- and long-term SEO strategies and managed their execution.
  • Maintain client relationships and arrange client meetings on a monthly basis.
  • Technical SEO analyses of the website architecture and provide recommendations and solutions recommendations.
  • Analysing search results with third-party SEO tools.
  • Involved in projects for a number of key clients.
  • Launch SEO campaigns for clients.
  • Monitor and track the performance of SEO campaigns.
  • Manage content outreach and content promotion campaigns.
  • Perform keyword mapping based on keyword research.
  • Provide basic and advanced technical SEO recommendations to the client.
  • Providing remote support, advice and tips to clients.
  • Coach and train clients on the basics of link building.
  • Execute broken link building for a number of clients.
  • Execute HTTP to HTTPS migrations projects.
  • Educate and train junior staff.
  • Keep up-to-date with constantly changing search engine trends, algorithms, and ranking factors.
Web Guide Partner logo
employer

WGP (Web Guide Partner)

Manager/s

Jimmy Norin

Junior SEO Analyst​
May 2015 – Apr 2016 • 1 year
Malta

Responsible to ensure sustainable link growth and increase the amount of referring domains with high-quality
external backlinks. Keeping a healthy link velocity and maintain the link profiles authority including risk diversify. Hands-on link building for various of e-commerce. Performing different SEO related tasks and fulfilling challenging monthly goals.

Expanded tasks and responsibility:

  • Perform off-site and link analysis
  • Analyze competitor’s SEO performance.
  • Perform small and big keyword research for small and big websites.
  • Analyzing clients Webmaster tools and identify issues.
  • Order articles for customers and posting them on relevant blogs or websites.
  • Maintain maximum effectiveness while adhering to strict deadlines and budgets.
Web Guide Partner logo
employer

WGP (Web Guide Partner)

Manager/s

Jimmy Norin

SEO Assistant
Dec 2014 – May 2015 • 6 months
Malta

Entry level to SEO where my main priority was to acquire high-quality backlinks on a monthly basis and basic SEO related tasks.

Tasks and responsibility:

  • Assess link building opportunities.
  • External link building with relevant, high-quality third party websites.
  • Perform SEO website analysis.
Web Guide Partner logo
employer

WGP (Web Guide Partner)

Manager/s

Jimmy Norin